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Experts Available: March Madness; Keeping Athletes Safe

Radford, VA (03/20/2025) — Radford University professors are available to talk about the following:

March Madness
Women's college basketball has experienced a surge in popularity in recent years with increased fan engagement and heightened media coverage surrounding the game and its star players. Radford assistant professor of sport management Tiesha R. Martin, Ph.D., said she believes that "many people are just as excited for the women's tournament as the men's tournament." Martin is available to speak about the growth of women's sports, particularly at the college level. Martin, whose expertise centers on sport for social change, can discuss how athletes are leveraging social media platforms to connect with fans, build personal brand and advocate for gender equity. Martin can also address the broader cultural shifts toward gender equality and how advocacy from athletes and organizations has pushed for equal pay, better representation and increased opportunities in sports.

  • Email: tmartin116@radford.edu
  • Phone: (540) 831- 5108

Keeping athletes safe on the field
March is Athletic Training Month, a time to honor and focus on the impact athletic trainers have on keeping athletes safe and healthy on the fields and courts. With spring sports well underway, Radford University professor and licensed athletic trainer Michael Moore is available to speak about the role trainers play and their contributions to schools and communities. Moore serves as co-director of Radford's Master of Science in Athletic Training (MSAT) program, which is designed to develop students' expertise in sports medicine and athletic healthcare.

  • Email: mbmoore@radford.edu
  • Phone: (540) 831-6218
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